How:
Step-by-Step Guide to the Perfect Gift
The three keys (or p's) to gift giving: prioritize, plan ahead and personalize.

Prioritize
Prioritize special dates on your calendar and add others as they come to mind. Stay on top of your gifting needs by checking your calendar at the beginning of every month. Better yet, solicit the help of your local florist. Most florists offer a reminder service where you can tell the important dates in your life for which you would like to be reminded (i.e., your anniversary, sister's birthday) and they will contact you ahead of time with gift suggestions for the upcoming occasion. They can even let you know what flowers you sent last time. (Visit our online Reminder Service and start receiving e-mail reminders of the special dates in your life.)

Plan Ahead
Here are some ideas for planning your gift giving:

Two-Week Plan	You've got time to mail-order a special treat, plan a long weekend away, or reserve tickets to a popular show, ball game or concert.
Two-Day Plan	Still enough time to make reservations for a nice restaurant, or put in orders with bakers or florists to ensure you get what you want when you want it.
Two-Hour Plan	No problem. Help is a phone call away. Give your florist a call for a last-minute gift that's easy, but sure to please.

Personalize
If you plan ahead, you'll have plenty of time to find something that is perfectly suited to his or her interests, personality and style. These tips can get your thinking on the right track:

	Does he or she have a special hobby or interest? Add to an antique lover's collection with a vintage vase filled with flowers (a florist can create the perfect arrangement to complement the vase). Present a set of new canvases to the hobbyist painter. Or give an avid reader the latest best-seller.
	Would they prefer a quiet and romantic celebration? Try tickets-for-two to a special event. Send a dinner invitation delivered to his or her door in a bouquet of flowers. Plan a leisurely picnic for a few friends, or go out for an old-fashioned sundae.
	Do they want to learn a particular skill? Give a gift of training: perhaps a ballroom dance class, a pottery workshop, a golf clinic or a scuba-diving course.

In addition to the three keys of gift giving, keep these tips in mind:

	Be impractical--give the gift they want, not the gift they need.
	Shop for gifts without leaving home--keep your florist's number handy.
	Seize the moment--when you see the perfect gift, buy it.
	Present your gift with style--wrappings, bows and imaginative packaging add to the fun of opening it.
	Give something only you can--the gift of time. Participating in the celebration makes it more precious.
	Go the extra mile: If you give someone a picture frame, put a special photograph inside; if you give a cookbook, include some of the harder-to-get ingredients, like fancy olive oil or sun-dried tomatoes.

When:
Remembering Special Days All Year-Round
So just when do you give that special gift? There are traditional occasions and, equally important, special days that celebrate personal milestones.

Traditional Occasions

	Few people want their birthday to slip by completely unnoticed. But different people have different tastes. Some might like an office full of balloons, a funny T-shirt to wear on their big day, or on-air wishes from their favorite radio DJ. Others might prefer a quiet dinner for two, catching a classic double-feature, or receiving an elegant arrangement of flowers.
	Whether you've been married for five years or 50, there are still ways to make your anniversary as wonderful as the day it commemorates. Send an arrangement of roses-one for every year. Or ask your florist to recreate the bride's bouquet. Rekindle romantic memories by flipping through the wedding album, presenting a love letter or piece of jewelry tucked in a floral arrangement, or raising a toast at the place where you got engaged. See if your bakery can make a "mini" wedding cake you can share at evening's end.
	Celebrate other intimate anniversaries, like your first date or the first year in a new house.

Special Days
Anniversaries and birthdays are special occasions-but they're not the only times when giving a gift brightens the day. Celebrating a long friendship or shared accomplishment can renew and strengthen relationships with friends and family.

Don't let personal milestones go by uncelebrated. Be sure to note upcoming events like graduation, new baby, new home, new job, promotion or well-deserved retirement on your calendar. And add new occasions as they occur, such as: first recital, finishing an important work project, quitting smoking, losing weight or passing the bar exam. Your gift adds to the sense of accomplishment and increases the enjoyment of a job well done.

No Fuss, No Muss Guide to Ordering Flowers
In a pinch? Don't know what to get? Let your florist help. Tell them the occasion and the personality of the recipient-artistic, romantic, outdoorsy, traditional, dramatic or whatever description fits best. Be sure to pass along favorite colors or flowers. Then have all the details handy: the recipient's name, full address and phone number, the delivery date, your message, and payment information.

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