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PRESS ROOM
Holiday Statistics
Mother's Day
Mother's
Day accounts for one-fourth of the floral purchases
made for holidays. More than one-third of adults (43% men, 31% women) bought flowers or plants as gifts for Mother's Day 2008.
Holiday
Ranking
Based
on consumer purchases of fresh flowers and plants for holidays
at all outlets:
| |
Transactions |
Dollar Volume |
| Christmas/Chanukah |
30% |
30% |
| Mother's
Day |
24% |
25% |
| Valentine's
Day |
20% |
25% |
| Easter/Passover |
13% |
10% |
| Thanksgiving |
6% |
5% |
| Other |
7% |
5% |
What
are consumers buying as gifts for Mother's Day?
| Fresh flowers |
70% |
| Outdoor bedding and garden plants |
31% |
| Flowering houseplants |
27% |
| Green houseplants |
11% |
Who's
buying?
Mother's Day 2008 flower/plant purchases by gender: 43% are made by men; 31% made
by women.
For whom
are they buying?
| Self |
8% |
Gift
Mother
Wife/Spouse
Mother-in-law
Other
relative
Friend
Girlfriend/significant other
Other
|
92%
55%
31%
22%
15%
8%
5%
5% |
Data collected
by Synovate eNation national online poll (2007) and IPSOS-Insight FloralTrends Consumer Tracking Study (2005).
Click
here for Mother's Day flowers.
Click
here for Holiday Statistics.
Click
here for Industry Overview Statistics.
Click
here for Consumer Trends Statistics.
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