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PRESS ROOM
Holiday Statistics
Easter/Passover
Easter/Passover accounts
for 13 percent of the floral purchases made for holidays.
Holiday Ranking
| |
Transactions |
Dollar Volume |
| Christmas/Chanukah |
30% |
30% |
| Mother's
Day |
24% |
25% |
| Valentine's
Day |
20% |
25% |
| Easter/Passover |
13% |
10% |
| Thanksgiving |
6% |
5% |
| Other |
7% |
5% |
What
are consumers buying for Easter/Passover?
Flowering and green houseplants |
46% |
Outdoor bedding and garden plants |
28% |
Fresh Flowers |
26% |
Of flowering houseplants purchased for Easter/Passover
| Lilies |
52% |
| Other (such as 4% azaleas, 2% African Violets) |
48% |
Of fresh flowers purchased for Easter/Passover
| Mixed flowers |
|
| Daffodils/Iris/tulips |
15% |
| Roses |
|
| Carnations |
8% |
| Chrysanthemums/daisies |
5% |
| Lilies |
5% |
| Orchids/tropicals |
1% |
| Other flowers types (breakdown not available) |
23% |
Who's
buying?
Easter/Passover floral
purchases by gender: 74% are made by women; 26% made
by men.
For whom
are they buying?
| Self |
27% |
Gift
Mother
Spouse/significant
other
Friend
Daughter/son
Other
relative/other
|
|
Data collected by IPSOS-Insight
FloralTrends Consumer Tracking Study, 2005.
Click
here for Easter/Passover flowers.
Click
here for Holiday Statistics.
Click
here for Industry Overview Statistics.
Click
here for Consumer Trends Statistics.
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