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Society of American Florists

PRESS ROOM
Holiday Statistics

Valentine's Day

Estimated number of roses produced for Valentine's Day
in 2007: 214 million


Holiday Ranking

 
Transactions
Dollar Volume
Christmas/Chanukah
30%
30%
Mother's Day
24%
25%
Valentine's Day
20%
25%
Easter/Passover
13%
10%
Thanksgiving
6%
5%
Other
7%
5%

* Of fresh flower purchases only, Valentine's Day ranks No. 1, capturing 36% of holiday transactions and 40% of dollar volume. Valentine's Day is also the No. 1 holiday for florists.


What are consumers buying?

Type of Fresh Flower or Plant
Percent
(Multiple Responses Allowed)
Red Roses
39%
Mixed Flowers
34%
Roses (not red)
27%
Other type of flower (not roses) sucha as all tulips, all carnations, all lilies, etc.
26%
Plant
16%

Who's buying for Valentine's Day?

Twenty-six percent of adults purchased flowers or plants as gifts for Valentine's Day 2008; of those, 35% were men and 17% were women.


For whom are they buying?

(Multiple responses allowed)

While men buy mostly for romantic reasons, women use Valentine's Day as an opportunity to show they care to mothers, daughters and friends, as well as their sweethearts. Women even treat themselves on Valentine's Day.
All
Men
Women
Spouse
54%
66%
31%
Significant other
22%
25%
16%
Mother
16%
11%
25%
Child
9%
8%
11%
Self
9%
2%
22%
Friend or acquaintance
11%
7%
17%
Other relative
6%
5%
7%
Grandparent
2%
1%
3%
Sister
3%
2%
4%
Father
1%
0%
1%
Other
2%
2%
3%


Data collected by IPSOS-Insight FloralTrends Consumer Tracking Study, 2005; and eNation National On-Line Research, Synovate, 2007.

Click here for Valentine's Day Flowers.

Click here for Holiday Statistics.

Click here for Industry Overview Statistics. Click here for Consumer Trends Statistics.

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