PRESS ROOM
Holiday Statistics
Valentine's
Day
Estimated
number of roses produced for Valentine's Day
in 2007: 214 million
Holiday Ranking
| |
Transactions |
Dollar Volume |
| Christmas/Chanukah |
30% |
30% |
| Mother's
Day |
24% |
25% |
| Valentine's
Day |
20% |
25% |
| Easter/Passover |
13% |
10% |
| Thanksgiving |
6% |
5% |
| Other |
7% |
5% |
* Of fresh flower purchases only, Valentine's Day ranks No. 1, capturing 36% of holiday transactions and 40% of dollar volume. Valentine's Day is also the No. 1 holiday for florists.
What are consumers
buying?
Type
of Fresh Flower or Plant |
Percent
(Multiple Responses
Allowed) |
| Red
Roses |
39% |
| Mixed
Flowers |
34% |
| Roses
(not red) |
27% |
| Other
type of flower (not roses) sucha as all tulips,
all carnations, all lilies, etc. |
26% |
| Plant |
16% |
Who's
buying for Valentine's Day?
Twenty-six percent of adults purchased flowers or plants as gifts for Valentine's Day 2008; of those, 35% were men and 17% were women.
For whom are they buying?
(Multiple
responses allowed)
While
men buy mostly for romantic reasons, women use Valentine's
Day as an opportunity to show they care to mothers,
daughters and friends, as well as their sweethearts.
Women even treat themselves on Valentine's Day.
|
All |
Men |
Women |
| Spouse |
54% |
66% |
31% |
| Significant
other |
22% |
25% |
16% |
| Mother |
16% |
11% |
25% |
| Child |
9% |
8% |
11% |
| Self |
9% |
2% |
22% |
| Friend
or acquaintance |
11% |
7% |
17% |
| Other
relative |
6% |
5% |
7% |
| Grandparent |
2% |
1% |
3% |
| Sister |
3% |
2% |
4% |
| Father |
1% |
0% |
1% |
| Other |
2% |
2% |
3% |
Data collected by IPSOS-Insight
FloralTrends Consumer Tracking Study, 2005; and eNation
National On-Line Research, Synovate, 2007.
Click
here for Valentine's Day Flowers.
Click
here for Holiday Statistics.
Click
here for Industry Overview Statistics. Click
here for Consumer Trends Statistics.
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