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Valentine's
Day
|
Estimated
number of roses produced for Valentine's Day
in 2007: 214 million
|
| Holiday
Ranking |
| Based on consumer
purchases of fresh flowers and plants* for holidays
at all outlets: |
|
Holiday
|
Transactions
|
Dollar
Volume
|
| Christmas/Chanukah |
30%
|
30%
|
| Mother's Day |
24%
|
25%
|
| Valentine's Day |
20%
|
25%
|
| Easter/Passover |
13%
|
10%
|
| Thanksgiving |
6%
|
5%
|
| * Note:
Of fresh flower purchases only, Valentine's Day
ranks No. 1, capturing 36% of holiday transactions and
40% of dollar volume. Valentine's Day is also the No.
1 holiday for florists. |
What are consumers
buying? |
|
Type
of Fresh Flower or Plant
|
Percent
(Multiple Responses
Allowed)
|
| Red
Roses |
48%
|
| Mixed
Flowers |
47%
|
| Roses
(not red) |
33%
|
| Another
type of flower other than roses. For example, all tulips,
all carnations, all lilies. |
30%
|
| Plant |
26%
|
Who's
buying for Valentine's Day?
Valentine's Day floral
purchases by gender: 63% are made by men; 37% by women.
Of rose-only purchases: 74% are made by men; 26% by
women.
|
For
whom flowers or plants were purchased?
(Multiple
responses allowed)
While
men buy mostly for romantic reasons, women use Valentine's
Day as an opportunity to show they care to mothers,
daughters and friends, as well as their sweethearts.
Women even treat themselves on Valentine's Day.
|
|
All
|
Men
|
Women
|
| Spouse |
54%
|
64%
|
36%
|
| Significant
other |
19%
|
22%
|
12%
|
| Mother
|
17%
|
10%
|
28%
|
| Child |
13%
|
9%
|
20%
|
| Self |
10%
|
2%
|
22%
|
| Friend
or acquaintance |
7%
|
6%
|
8%
|
| Other
relative |
5%
|
2%
|
9%
|
| Grandparent |
4%
|
3%
|
7%
|
| Sister |
4%
|
3%
|
5%
|
| Father |
2%
|
1%
|
4%
|
| Other
|
2%
|
2%
|
2%
|
|
Data collected by IPSOS-Insight
FloralTrends Consumer Tracking Study, 2005; and eNation
National On-Line Research, Synovate, 2007.
Click
here for Valentine's Day Flowers.
Click
here for Holiday Statistics.
Click
here for Industry Overview Statistics.
Click
here for Consumer Trends Statistics.
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