PRESS ROOM
Holiday Statistics
Christmas/Chanukah
Christmas/Chanukah is
the No. 1 floral-buying holiday. Thirty percent of adults purchase flowers or plants as gifts for the holiday season.
Holiday
Ranking
Based on consumer purchases
of fresh flowers and plants for holidays at all outlets. |
|
Holiday |
Transactions |
Dollar
Volume |
|
Christmas/Chanukah |
30% |
30% |
|
Mother's
Day |
24% |
25% |
|
Valentine's
Day |
20% |
25% |
|
Easter/Passover |
13% |
10% |
|
Thanksgiving |
6% |
5% |
For whom are they buying?
| Self |
34% |
| Parents or in-laws |
32% |
| Wife / spouse |
29% |
| Friend / neighbor |
26% |
| Other relative |
15% |
| Girlfriend/ boyfriend / significant other |
9% |
| Grandparent |
8% |
| Daughter / son |
8% |
| Co-worker |
7% |
| Other |
6% |
What are
they buying?
The following types of products were purchased (multiple responses allowed).
| Fresh flowers as home decoration / entertaining, such as centerpieces |
54% |
| Red poinsettia |
53% |
| Fresh flowers as host gift or other gift |
50% |
| Flowering houseplants other than poinsettia |
25% |
| Green houseplant |
24% |
| Other type of flower or plant |
21% |
| None of the above |
2% |
Poinsettias
About 70 million - 80 million poinsettias are sold at Christmas.
The most popular color:
| Red |
74% |
| White |
8% |
| Pink |
6% |
| Mixed |
3% |
Popular Fresh Flowers
The most popular fresh flowers
purchased for Christmas are: mixed flowers, roses, misc. single
flowers and carnations.
Data collected
by Synovate eNation national online poll (2007) and IPSOS-Insight FloralTrends Consumer Tracking Study (2005).
Click
here for Christmas/Chanukah flowers.
Click
here for Holiday Statistics.
Click
here for Industry Overview Statistics.
Click
here for Consumer Trends Statistics.
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