Ordering Advice-Ordering Tips
Choosing
a Professional Florist
Although many consumer purchase flowers with confidence, a lot are unsure of what
to look for or expect from a florist. The Society of American Florists provides
the following tips on finding an outstanding florist:
The Right Fit: Every floral shop has
its own personality. Find one that offers the product mix, level of service and
design style that fits your needs. Look for services such as: same-day delivery,
out-of-town sending capabilities, 24-hour ordering accessibility, event planning,
gourmet baskets, collectibles and gift items.
Excellent Service: A florist’s business
is to be friendly, professional and responsive. Look for convenient hours, easy-access
location and a satisfaction-guarantee.
Personal Attention: Choose a florist who will
get to know you, keep track of your floral preferences and send reminders of upcoming
special occasions.
Helpful Suggestions: You don’t
need to know the names of flowers – good florists ask the right questions,
offer expert advice and suggest floral gifts to match any sentiment, occasion,
personality or home decor.
Creative Flair: Outstanding florists
are experts in the visual arts. Look for artistry in the arrangement, design and
presentation -- with a creative mix of varieties, attractive packaging and special
touches like a festive ribbon.
Selection and Variety: From the familiar carnation
to exotic tropicals, a great shop carries a complete menu of flowers and plants
to choose from.
Top Quality Product: The finest in the field
carry quality product, provide floral food with each purchase and offer instructions
for proper care to ensure maximum enjoyment.
Smart Value: The key is to look for value
in the type of product you want, combined with the level of professional design,
convenience and service you receive.
Professional Affiliation: Florists who belong to professional groups
are committed to being the best in their field. Look for affiliation with national
wire services (AFS, Carik, Florafax, FTD, Telefora); national trade associations
like the Society of American Florists; state and local trade associations; and
local community and civic organizations.
Word of mouth is often the best resource when looking for a florist. An outstanding
florist will have a good reputation in your community. If you use a telephone
book to find a florist, look for one with a local address. If you choose a national
service with a toll-free number, pick an established organization with a strong
reputation for providing great service.
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