Ordering Flowers
without a Botany Degree

Every day, there's a customer who picks up the phone, calls a florist . . . and gets completely tongue-tied. It's not due to a phobia of phones, flowers or florists -- it's a communications barrier. Most consumers aren't familiar with the names of the wide ranges of flowers available.

By following these simple tips from the Society of American Florists, you can order flowers with confidence:

• When ordering floral gifts, describe the recipient's personality type -- romantic, artistic, natural/outdoorsy, traditional, dramatic, for example. Or their favorite hobbies or colors. Your florist can match the arrangement with their personality -- and the recipient will really respond to the gift.
• If the gift is for a special occasion (birthday, anniversary, other personal milestone), let your florist know. They can offer suggestions on how to best celebrate with flowers.
• If the flowers are for interiors or entertaining, describe where the arrangement will be placed. An arrangement for a mantle will be different from a table centerpiece. Also, describe your home decor, so your florist can create an arrangement that complements the style and colors of your home interior. Consider giving your florist your own vase or container to bring to life with flowers.
• When giving flowers or ordering them for yourself, ask for specific colors or color themes: pastels, bright and bold, all white, etc. If you prefer a mixed flower arrangement or all one type of flower (i.e., roses or tulips), let your florist know.
• Keep basic information handy: the name, full address and phone number of the recipient; the delivery date; your card message; and payment information.

Whether sending flowers across the country or around the corner, your florist provides the expertise, convenience and service today's on-the-go consumers are looking for.

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