Survey Reports on America's Romantic Temperature

Both Men and Women Agree: Men Only Lukewarm in Romance

Though our planet may be warming, America's romantic climate registers "fizzle" not "sizzle," according to a survey conducted by the Society of American Florists (SAF). Only 19% of men rank themselves as a seven or higher on a romantic scale of one to 10. And women agree: Just 19% rate their husband, boyfriend or significant other a seven or more.

The remaining 81% of men rank their romantic temperature anywhere from mild to downright chilly, according to the survey. But these men can soon take advantage of an ideal opportunity to spark a heat wave.

Valentine's Day is the perfect opportunity to ignite the romance in any relationship. It's a great time for men to step outside their usual routine and explore their passionate side.

Overcoming Inertia

The survey results suggest many men would rate higher on the romance scale if they simply planned their Valentine's Day activities before the last minute. When asked how early they prepare for Valentine's Day, only a third of men said they purchase gifts or make arrangements a week or more in advance. On the other end of the spectrum, 30% wait until Valentine's Day or the day before to order or purchase gifts for their sweetheart.

Men who rank particularly low on the romance scale may want to start warming things up before Valentine's Day itself. Planning ahead is the best-kept secret of romance. It's a good idea to order flowers and make any special arrangements at least a week in advance. Send flowers or other romantic gifts to your Valentine at work. There's nothing like a special delivery at the office to make a woman feel appreciated publicly.

A Little Effort Goes a Long Way

For men, there is good news in the survey results: There are so few red hot Romeos out there that it won't take much to make yourself stand out from the competition.

With a little planning and creativity, you can really light a fire. Florists are experts in helping you create an arrangement that suits your sweetheart's desires and eloquently communicates your feelings.

Results are from a nationwide survey of 481 men and 534 women conducted April 23-26, 1998 by Bruskin/Goldring Research for the Society of American Florists.

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