Holiday Facts: Easter/Passover 2001
Holiday Ranking: (Based on consumer purchases of fresh flowers and plants for holidays at all outlets)
| # of transactions | Dollar volume | |
| Christmas/Chanukah |
29%
|
31%
|
| Mother's Day |
26
|
29
|
| Easter/Passover |
19
|
13
|
| Valentine's Day |
15
|
18
|
| Thanksgiving |
5
|
4
|
What are consumers buying for Easter/Passover?
| 45% | Flowering and green houseplants |
| 29% | Outdoor bedding and garden plants |
| 26% | Cut flowers |
Of flowering houseplants purchased, 51% are lilies, 5% African violets, 3% azaleas, 2% chrysanthemums and 39% other (additional breakdown not available).
Of cut flowers purchased, 39% are mixed flowers, 12% roses, 7% carnations and 42% other single flower types (additional breakdown not available).
(A detailed breakdown of outdoor bedding/garden plants is not available.)
Who's buying?
Easter/Passover floral purchases by gender: 76% by women, 24% by men.
For whom are they buying?
| 23% | For self |
| 77% | As a gift: For mother (25%), spouse/significant other (13%), friend (11%), daughter/son (4%), sister (3%), grandmother (3%), other relative/other (18%). |
Source: American Floral Endowment Consumer Tracking Study,
September 1999 - August 2000
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