For every man who thinks it's a jungle out there when it comes to buying flowers, these simple tips from the Society of American Florists (SAF) will pave the way:

Be spontaneous
Women may be used to receiving flowers on birthdays and anniversaries. They may even quickly notice the absence of flowers on these occasions. But flowers given for no reason other than "I was thinking of you today" make a huge impact because they are unexpected.

Don't overlook anyone
A bouquet can express a range of feelings - from romantic to friendly to something in between. Your wife or significant other will love to receive a surprise gift of flowers. So will your mother, daughter, sister and female friends.

Flowers are never boring
Because of their infinite diversity and unique appeal, flowers can be given time and time again without losing their "specialness." Each new floral arrangement is a fresh and individual declaration of appreciation - reflecting positively on your imagination and thoughtfulness.

Try something new
Women are keenly aware of the multitude of floral varieties available and are eager to see new types first-hand. Giving roses of unusual color or an arrangement of mixed flowers demonstrates an awareness of color and an understanding of botany that will not go unnoticed.

Get more bloom for the buck
In a classic case of supply and demand, the price of roses peaks on Valentine's Day. Roses are a great value during the summer months - all the more reason to give them spontaneously.

Flowers don't have to mean commitment
Relax, guys. Women know when an arrangement simply means you care.

Get professional help
Selecting flowers may be a bewildering experience for the uninitiated man. Fortunately, help is available. Share as much information about the recipient as you can with your local florist, who will create an affordable and personalized flower arrangement that will match both your sentiment and her personality.

Be prepared
When you call your florist, have the following ready: the name of the lucky gal you're surprising, her delivery address and phone number, and your method of payment. If you're not sure what you want to order, now's the time to ask for ideas. Click here for more helpful tips on ordering flowers.

A gift of flowers goes a long way
Every woman remembers the last time she got flowers. Just as you never forgot the first time a woman other than your mom served you a home-cooked meal, she'll treasure this gesture forever.

If you're having trouble putting your feelings into words, click here for creative message suggestions to include on your floral enclosure cards.

Click here to take the Floral Signature Quiz and click here for the Reminder Service.

Back to the Guy's Guide page