Today's
consumers are desperately seeking individuality. As this desire
for personal attention grows, consumers spend more time personalizing
the gifts they give. In fact, a survey commissioned by the
Society of American Florists shows that 89 percent of Americans
place a priority on choosing gifts that reflect the personality
of the recipient. With the hundreds of sizes, shapes and colors
flowers come in, floral arrangements are one of the easiest
gifts to customize.
Fun with Flowers: Customizing Floral Gifts
When it comes to gift giving, carefully selecting the varieties
and colors you send will result in thoughtful, customized
gifts people appreciate and like to receive.
The first step is to consider the preferences of the person
who is receiving the gift. For instance: What colors do he
like? Does she have any favorite flowers? What are his hobbies?
What kind of message do you want to convey?
Second, take the Society of
American Florists Floral Signature Quiz to learn more
about your own floral personality or the floral personality
of someone you love. By answering a few fun multiple choice
questions, you can click to see examples of arrangements you
or a friend might like.
Finally, consult with your florist, who can help you create
just the right gift, as well as explain the assortment of
possibilities available.
Floral Signatures include:
