Valentine's Day Floral Statistics

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Arrangements in pastel shades and the softest yellows, peaches, warm pinks, creamy whites and subtle greens make us feel safe, snug and loved. Consider a nurturing floral arrangement for a new mother, a sick friend or a grieving loved one – anyone who would benefit from a caring, loving embrace. See five emotional color palettes and the flowers that bring them to life.

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Holidays & Occasions

Valentine's Day

Valentine's Day Statistics

Valentine's Day Floral Statistics

Flower Holidays, Occasions & Parties - Valentine's Day Flowers

Estimated number of roses produced for Valentine's Day in 2012: 224 million

Holiday Ranking (Based on consumer purchases of fresh flowers and plants for holidays at all outlets.)	Transactions	Dollar Volume
Christmas/Chanukah	30%	30%
Mother's Day	24%	25%
Valentine's Day Of fresh flower purchases only, Valentine's Day ranks No. 1, capturing 36% of holiday transactions and 40% of holiday dollar volume. Valentine's Day the No. 1 holiday for florists.	20%	25%
Easter/Passover	13%	10%
Thanksgiving	6%	5%

What are consumers buying? (Multiple Responses Allowed)	Percent
Red Roses	51%
Mixed Flowers	36%
Roses (not red)	27%
Plants	25%
Other type of flower (not roses) such as all tulips, all carnations, all lilies, etc.	24%

Who's buying for Valentine's Day?

Twenty-seven percent of adults purchased flowers or plants as gifts for Valentine's Day 2012; of those, 64% were men and 36% were women.

For whom are they buying?

While men buy mostly for romantic reasons, women use Valentine's Day as an opportunity to show they care to mothers, daughters and friends, as well as their sweethearts. Women even treat themselves on Valentine's Day

(Multiple responses allowed)	All	Men	Women
Spouse	46%	55%	30%
Mother	21%	14%	33%
Significant other	25%	33%	12%
Friend or acquaintance	9%	6%	14%
Self	6%	0%	18%
Sister	4%	5%	2%
Other relative	4%	4%	3%
Child	10%	5%	18%
Grandparent	2%	2%	4%
Father	2%	3%	1%
Other	3%	1%	6%