Valentine's Day Floral Statistics

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Holidays & Occasions

Valentine's Day

Valentine's Day Statistics

Valentine's Day Floral Statistics

Flower Holidays, Occasions & Parties - Valentine's Day Flowers

Estimated number of roses produced for Valentine's Day in 2014: 257 million

According to a survey by the National Retail Federation, 37.8 percent of Americans will buy flowers for Valentine’s Day 2015, spending a total of $2.1 billion.

Holiday Ranking (Based on consumer purchases of fresh flowers and plants for holidays at all outlets.)	Transactions	Dollar Volume
Christmas/Chanukah	30%	30%
Mother's Day	24%	25%
Valentine's Day Of fresh flower purchases only, Valentine's Day ranks No. 1, capturing 36% of holiday transactions and 40% of holiday dollar volume. Valentine's Day the No. 1 holiday for florists.	20%	25%
Easter/Passover	13%	10%
Thanksgiving	6%	5%

What are consumers buying? (Multiple Responses Allowed)	Percent
Red Roses After red, the second most popular color for roses was pink (27%), followed by white (26%), mixed colors of roses (20%), purple/lavender (18%), yellow (15%), orange (11%), and peach/coral (13%).	63%
Mixed Flowers	35%
Other type of flower (not roses) such as all tulips, all carnations, all lilies, etc.	25%
Plants	23%

*As a gift of roses for themselves, consumers prefer:	Percent
Red Roses	37%
Roses of Mixed Colors	20%
Purple/Lavender	9%
Peach/Coral	7%
Yellow	7%
Pink	6%
White	5%
Others/Don't Know	8%

*Data collected by eNation National On-Line Research, Synovate, 2014.

Who's buying for Valentine's Day?

One-quarter (24%) of American adults purchased flowers or plants as gifts for Valentine's Day 2015.

For whom are they buying?

While men buy mostly for romantic reasons, women use Valentine's Day as an opportunity to show they care to mothers, friends, children, as well as their sweethearts. Women even treat themselves on Valentine's Day

(Multiple responses allowed)	All	Men	Women
Spouse	54%	65%	30%
Mother	27%	23%	34%
Significant other	20%	23%	14%
Friend or acquaintance	15%	13%	19%
Child	10%	6%	18%
Self	12%	10%	18%
Other relative	3%	4%	2%
Sister	8%	8%	10%
Grandparent	4%	4%	5%
Father	3%	4%	1%