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Nurturing flowers

Arrangements in pastel shades and the softest yellows, peaches, warm pinks, creamy whites and subtle greens make us feel safe, snug and loved. Consider a nurturing floral arrangement for a new mother, a sick friend or a grieving loved one – anyone who would benefit from a caring, loving embrace. See five emotional color palettes and the flowers that bring them to life.

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Beautiful Flowers!

Gratitude Floral Designs

A low, clustered floral arrangement in all shades of pink symbolizes opening the heart and making others more receptive to you. Start and end the day counting your blessings, by placing this floral design of gratitude on a nightstand, dresser or in the kitchen.

Society of American Florists

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Easter/Passover Floral Statistitcs PDF Print E-mail

According to a survey by the National Retail Federation, consumers will spend $1.2 billion on flowers for Easter 2017.

Holiday Ranking

(Based on consumer purchases of fresh flowers and plants for holidays at all outlets.)


Dollar Volume

Christmas/Chanukah 26% 26%
Mother's Day 25% 24%

Valentine's Day

24% 21%
Easter/Passover 11% 9%
Thanksgiving 9% 10%
Father's Day 5% 10%


What are consumers buying for Easter/Passover?

Flowering and green houseplants 46%
Outdoor bedding and garden plants 28%
Fresh Flowers 26%


What flowering houseplants were purchased for Easter/Passover?

Lilies 52%
Other (such as 4% azaleas, 2% African Violets) 48%


What fresh flowers were purchased for Easter/Passover?

Mixed flowers 34%
Daffodils/Iris/tulips 15%
Roses 9%
Carnations 8%
Chrysanthemums/daisies 5%
Lilies 5%
Orchids/tropicals 1%
Other flowers types (breakdown not available) 23%


Who's buying?

Women 74%
Men 26%


For whom are they buying?

Self 27%
Gift 73%
Mother 27%
Spouse/significant other 18%
Friend 11%
Daughter/son 8%
Other relative/other 36%

Data collected by IPSOS Floral Tracking Study, 2016; and eNation National On-Line Research, Synovate, 2015.

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0 #3 Aboutflowers.com 2012-06-19 08:05
It depends on what type of lily and what part of the lily is turning black. Please contact your local florist or garden center.
0 #2 bonnie 2012-06-15 17:46
My lilies are turning black. Is it because I am watering them too much?
0 #1 Iris Johnson 2011-03-23 11:09
Wow! I love this site! Thank you for all of the information on flowers. I find this site to have an extensive amount of information on it. Keep up the good work!

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Flower Meanings

Snapdragon = Presumptuous

Snapdragon Flowers

See more Flower Meanings.

Aboutflowers.com is the information resource on flowers, florists, plants and gifts.

Aboutflowers.com features photos and images of flowers, floral arrangements, bouquets, floral designs and plants, as well as tips on flower and plant care, a comprehensive list of flower meanings, the latest flower holiday statistics and numbers, flower design trends, sample card messages, flower gift-buying advice and a directory of local florists.

Aboutflowers.com offers flower gift and decorating and entertaining ideas for all occasions, including Christmas, Hanukkah, Mother's Day, Valentine's Day, Thanksgiving, Easter, Secretaries Week and Administrative Professionals Week. Brides-to-be will find tips for wedding flowers, including bridal bouquets, ceremony and reception flowers and advice for working with a wedding florist. Sympathy flowers help comfort a relative, friend or associate who has lost a loved one. Aboutflowers.com also features get-well flowers, prom flowers, and tips for ordering flowers and sending flowers to a man, and ideas for flowers for every room of your home.

Florists have always known that flowers make people happy, and now scientific research proves flower power. Aboutflowers.com highlights university research proving the emotional and behavioral benefits of flowers and plants. Rutgers research shows that the presence of flowers triggers happy emotions, heightens feelings of life satisfaction and affects social behavior in a positive manner far beyond what is normally believed. Another Rutgers study demonstrates that flowers ease depression, inspire social networking and refresh memory as we age. A Harvard study reveals that people feel more compassionate toward others, have less worry and anxiety, and feel less depressed when fresh cut flowers are present in the home. And a Texas A&M study demonstrates that workers' idea generation, creative performance and problem-solving skills improve substantially in workplace environments that include flowers and plants.

Aboutflowers.com is hosted by the Society of American Florists, the U.S. floral industry trade association.

Visit www.nationalfloristdirectory.com to find a local SAF member florist to send flowers, roses and gifts for delivery.