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Beautiful Flowers!

Nurturing Flowers

Flower arrangements in pastel shades and the softest yellows, peaches, warm pinks, creamy whites and subtle greens make us feel safe, snug and loved. Consider a nurturing floral arrangement for a new mother, a sick friend or a grieving loved one – anyone who would benefit from a caring, loving embrace.

Society of American Florists

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All Rights Reserved.

Flower Factor

The Flower Factor

Flower Factor

The Society of American Florists, the trade association representing the U.S. floral industry and the leading provider of floral trend research, is pleased to share with you its newest initiative, The Flower Factor.

The Flower Factor was developed to provide the latest floral trends by way of some of the country's leading lifestyle experts. Through research, we know that consumers are most likely to tap the power of flowers for entertaining, decorating and building loving relationships.

We've brought together three award-winning authors and TV hosts whose expertise will help women and men in their quests for more beautiful parties, homes, friendships and more.

Jeanne   Benedict Flowers Florists Jeanne Benedict, host of DIY Network's Weekend Entertaining, is a party expert, chef and author of four books including The Sophisticated Cookie and Celebrations. She shares easy, uncomplicated ways to use flowers to make a statement at parties and get-togethers.
Kelli Ellis'  Flower Facts on Decorating Kelli Ellis is a mainstay on TLC's Clean Sweep, HGTV's Takeover My Makeover and resident designer on Bravo's Real Housewives of Orange County. Kelli shares her designer tricks for great spaces adorned with flowers and plants.
Christine Arylo's Flower Facts on Relationships and Gift Giving Christine Arylo, author of Choosing ME Before WE, inspires women to get the success and happiness they want by living their most real and wise selves first. She shares creative floral gifting advice to build loving relationships, send spontaneous love and lift the spirits of a friend.

Click below for more information:

Flower Meanings

Aster = Contentment

Aster Flowers

See more Flower Meanings.

Aboutflowers.com is the information resource on flowers, florists, plants and gifts.

Aboutflowers.com features photos and images of flowers, floral arrangements, bouquets, floral designs and plants, as well as tips on flower and plant care, a comprehensive list of flower meanings, the latest flower holiday statistics and numbers, flower design trends, sample card messages, flower gift-buying advice and a directory of local florists.

Aboutflowers.com offers flower gift and decorating and entertaining ideas for all occasions, including Christmas, Hanukkah, Mother's Day, Valentine's Day, Thanksgiving, Easter, Secretaries Week and Administrative Professionals Week. Brides-to-be will find tips for wedding flowers, including bridal bouquets, ceremony and reception flowers and advice for working with a wedding florist. Sympathy flowers help comfort a relative, friend or associate who has lost a loved one. Aboutflowers.com also features get-well flowers, prom flowers, and tips for ordering flowers and sending flowers to a man, and ideas for flowers for every room of your home.

Florists have always known that flowers make people happy, and now scientific research proves flower power. Aboutflowers.com highlights university research proving the emotional and behavioral benefits of flowers and plants. Rutgers research shows that the presence of flowers triggers happy emotions, heightens feelings of life satisfaction and affects social behavior in a positive manner far beyond what is normally believed. Another Rutgers study demonstrates that flowers ease depression, inspire social networking and refresh memory as we age. A Harvard study reveals that people feel more compassionate toward others, have less worry and anxiety, and feel less depressed when fresh cut flowers are present in the home. And a Texas A&M study demonstrates that workers' idea generation, creative performance and problem-solving skills improve substantially in workplace environments that include flowers and plants.

Aboutflowers.com is hosted by the Society of American Florists, the U.S. floral industry trade association.

Visit www.nationalfloristdirectory.com to find a local SAF member florist to send flowers, roses and gifts for delivery.