Floral Stats

Statistics based on personal consumer purchases (transactions) of fresh cut flowers, flowering houseplants, green plants and bedding/garden plants
(Does not include business purchases):


What are consumers buying?

Outdoor bedding/garden plants:	48%
Cut flowers:	29%
Flowering/Green houseplants:	23%

Who's buying?

Women:	78%
Men:	22%
For cut flowers only: 67% women, 33% men

For whom are they buying?

For self:	67%
As gift:	33%
For cut flowers only: 35% for self, 65% as gift

Why are they buying?

		CALENDAR OCCASIONS																				14%
																29%
				Christmas/Chanukah
				Mother’s Day											26
																19
				Easter/Passover
				Valentine’s Day										15
				Thanksgiving													5
			NON-CALENDAR OCCASIONS
																							86%
						No special occasion													51%
				Home decoration														22
					Birthday															5
						Sympathy														5
						Anniversary/Love
																				4
																					3
						Get well

Source: American Floral Endowment Consumer Tracking Study, September 1999 - August 2000

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