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Nurturing flowers

Arrangements in pastel shades and the softest yellows, peaches, warm pinks, creamy whites and subtle greens make us feel safe, snug and loved. Consider a nurturing floral arrangement for a new mother, a sick friend or a grieving loved one – anyone who would benefit from a caring, loving embrace. See five emotional color palettes and the flowers that bring them to life.

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Beautiful Flowers!

Romantic Floral Designs

A sensation of intimacy, nostalgia and comfort is captured in this color palette, a blend of delicate warm and cool colors with lavenders and pinks at its heart. Romantic arrangements express loving sentiments and admiration to mothers, sisters, grandmothers, aunts, best friends, significant others and brides-to-be.

Society of American Florists

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About the Flower Industry Industry Overview
Flower Industry Overview

Floriculture Item Sales at All Retail Outlets

2015           $31.3 billion

2014           $30.9 billion

2013           $27.7 billion

2012           $26.3 billion

2011           $25.8 billion

2010           $25.9 billion

2009           $25.7 billion

2008           $28.9 billion

2007           $30.3 billion

2006           $29.8 billion

2005           $27.8 billion

2004           $25.4 billion

2003           $24.2 billion

2002           $24.3 billion

U.S. Bureau of Economic Analysis Personal Consumption Expenditures, 2016

Industry Segments (U.S.)

Retail florist shops (2014, latest available):


Estimated average annual florist sales (2012):


Floral Wholesalers:


Domestic Floriculture Growers (in top 15 states):


2012 Floriculture Crops Summary (2013)

Where Flowers Come From (2012)

Imports account for about 64% of fresh flowers sold by dollar volume in the United States.

Top Import Countries (by Value) 2012















Top Fresh Flower Growing States





New Jersey






North Carolina 2%



Last Updated: December 2014

Flower Meanings

Freesia = Spirited

Freesia Flowers

See more Flower Meanings.

Aboutflowers.com is the information resource on flowers, florists, plants and gifts.

Aboutflowers.com features photos and images of flowers, floral arrangements, bouquets, floral designs and plants, as well as tips on flower and plant care, a comprehensive list of flower meanings, the latest flower holiday statistics and numbers, flower design trends, sample card messages, flower gift-buying advice and a directory of local florists.

Aboutflowers.com offers flower gift and decorating and entertaining ideas for all occasions, including Christmas, Hanukkah, Mother's Day, Valentine's Day, Thanksgiving, Easter, Secretaries Week and Administrative Professionals Week. Brides-to-be will find tips for wedding flowers, including bridal bouquets, ceremony and reception flowers and advice for working with a wedding florist. Sympathy flowers help comfort a relative, friend or associate who has lost a loved one. Aboutflowers.com also features get-well flowers, prom flowers, and tips for ordering flowers and sending flowers to a man, and ideas for flowers for every room of your home.

Florists have always known that flowers make people happy, and now scientific research proves flower power. Aboutflowers.com highlights university research proving the emotional and behavioral benefits of flowers and plants. Rutgers research shows that the presence of flowers triggers happy emotions, heightens feelings of life satisfaction and affects social behavior in a positive manner far beyond what is normally believed. Another Rutgers study demonstrates that flowers ease depression, inspire social networking and refresh memory as we age. A Harvard study reveals that people feel more compassionate toward others, have less worry and anxiety, and feel less depressed when fresh cut flowers are present in the home. And a Texas A&M study demonstrates that workers' idea generation, creative performance and problem-solving skills improve substantially in workplace environments that include flowers and plants.

Aboutflowers.com is hosted by the Society of American Florists, the U.S. floral industry trade association.

Visit www.nationalfloristdirectory.com to find a local SAF member florist to send flowers, roses and gifts for delivery.