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Florist Directory

Directory of Local Florists

Tips on Flowers

Nurturing flowers

Arrangements in pastel shades and the softest yellows, peaches, warm pinks, creamy whites and subtle greens make us feel safe, snug and loved. Consider a nurturing floral arrangement for a new mother, a sick friend or a grieving loved one – anyone who would benefit from a caring, loving embrace. See five emotional color palettes and the flowers that bring them to life.

Energy of Flowers

See Jayme Barrett explain the floral energies in the video. Read more ...

Flower Factor

The Flower Factor

The Flower Factor featuring
the Fleurtations!

Society of American Florists

© Society of American Florists
All Rights Reserved.
Valentine's Day Floral Statistics PDF Print E-mail
Flower Holidays, Occasions & Parties - Valentine's Day Flowers

Estimated number of roses produced for Valentine's Day in 2009: 187 million

Holiday Ranking

(Based on consumer purchases
of fresh flowers and plants for holidays at all outlets.)

Transactions

Dollar Volume

Christmas/Chanukah

 30% 30%
Mother's Day 24% 25%

Valentine's Day

  • Of fresh flower purchases only, Valentine's Day ranks No. 1, capturing 36% of holiday transactions and 40% of holiday dollar volume.
  • Valentine's Day the No. 1 holiday for florists.
 20% 25%
Easter/Passover 13% 10%
Thanksgiving 6% 5%

What are consumers buying?

(Multiple Responses Allowed)

Percent
Red Roses 48%
Mixed Flowers 36%
Roses (not red) 24%
Other type of flower (not roses) such as all tulips, all carnations, all lilies, etc. 23%
Plants 24%

Who's buying for Valentine's Day?

Twenty-nine percent of adults purchased flowers or plants as gifts for Valentine's Day 2009; of those, 58% were men and 42% were women.

According to the National Retail Federations' 2010 Valentine's Day Consumer Intentions & Actions Survey, almost 36% of consumers plan to celebrate the holiday with flowers.

For whom are they buying?

While men buy mostly for romantic reasons, women use Valentine's Day as an opportunity to show they care to mothers, daughters and friends, as well as their sweethearts. Women even treat themselves on Valentine's Day

(Multiple responses allowed)

All

Men

Women
Spouse 48% 65% 25%
Significant other 19% 27% 9%
Mother 27% 14% 45%
Child 9% 7%

11%
Self 8% 0% 19%
Friend or acquaintance 9% 5% 16%
Other relative 5% 1% 11%
Grandparent 3% 1% 7%
Sister 5% 2% 9%
Father 1% 1% 1%
Other 1% 1% 2%

Data collected by IPSOS-Insight FloralTrends Consumer Tracking Study, 2005; and eNation National On-Line Research, Synovate, 2009.
 

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Flower Meanings

Snapdragon = Presumptuous

Snapdragon Flowers

See more Flower Meanings.

Floral Designs

Bedroom/Guestroom Flowers

A floral arrangement of hot pinks and oranges brightens your room and your mood.

Aboutflowers.com is the information resource on flowers, florists, plants and gifts.

Aboutflowers.com features photos and images of flowers, floral arrangements, bouquets, floral designs and plants, as well as tips on flower and plant care, a comprehensive list of flower meanings, the latest flower holiday statistics and numbers, flower design trends, sample card messages, flower gift-buying advice and a directory of local florists.

Aboutflowers.com offers flower gift and decorating and entertaining ideas for all occasions, including Christmas, Hanukkah, Mother's Day, Valentine's Day, Thanksgiving, Easter, Secretaries Week and Administrative Professionals Week. Brides-to-be will find tips for wedding flowers, including bridal bouquets, ceremony and reception flowers and advice for working with a wedding florist. Sympathy flowers help comfort a relative, friend or associate who has lost a loved one. Aboutflowers.com also features get-well flowers, prom flowers, and tips for ordering flowers and sending flowers to a man, and ideas for flowers for every room of your home.

Florists have always known that flowers make people happy, and now scientific research proves flower power. Aboutflowers.com highlights university research proving the emotional and behavioral benefits of flowers and plants. Rutgers research shows that the presence of flowers triggers happy emotions, heightens feelings of life satisfaction and affects social behavior in a positive manner far beyond what is normally believed. Another Rutgers study demonstrates that flowers ease depression, inspire social networking and refresh memory as we age. A Harvard study reveals that people feel more compassionate toward others, have less worry and anxiety, and feel less depressed when fresh cut flowers are present in the home. And a Texas A&M study demonstrates that workers' idea generation, creative performance and problem-solving skills improve substantially in workplace environments that include flowers and plants.

Aboutflowers.com is hosted by the Society of American Florists, the U.S. floral industry trade association.

Visit www.nationalfloristdirectory.com to find a local SAF member florist to send flowers, roses and gifts for delivery.