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A low, clustered floral arrangement in all shades of pink symbolizes opening the heart and making others more receptive to you. Start and end the day counting your blessings, by placing this floral design of gratitude on a nightstand, dresser or in the kitchen.

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Valentine's Day Floral Statistics PDF Print E-mail
Flower Holidays, Occasions & Parties - Valentine's Day Flowers

Estimated number of roses produced for Valentine's Day: 250 million

According to a survey by the National Retail Federation, 35 percent of Americans will buy flowers for Valentine’s Day 2017, spending a total of $2 billion.

Holiday Ranking

(Based on consumer purchases of fresh flowers and plants for holidays at all outlets.)


Dollar Volume

Christmas/Chanukah 26% 26%
Mother's Day 25% 24%

Valentine's Day

  • Valentine’s Day is the number one holiday for florists and for just cut flower purchases, representing 26% of all holiday transactions.
24% 21%
Easter/Passover 11% 9%
Thanksgiving 9% 10%
Father's Day 5% 10%


Who's buying for Valentine's Day?

One-quarter (24%) of American adults purchased flowers or plants as gifts for Valentine's Day 2015.

For whom are they buying?

While men buy mostly for romantic reasons, women use Valentine's Day as an opportunity to show they care to mothers, friends, children, as well as their sweethearts. Women even treat themselves on Valentine's Day

(Multiple responses allowed)




Spouse 54% 65% 30%
Mother 27% 23% 34%
Significant other 20% 23% 14%
Friend or acquaintance 15% 13% 19%
Child 10% 6% 18%
Self 12% 10% 18%
Other relative 3% 4% 2%
Sister 8% 8% 10%
Grandparent 4% 4% 5%
Father 3% 4% 1%


What are consumers buying?

(Multiple Responses Allowed)


Red Roses 

After red, the second most popular color for roses was pink (27%), followed by white (26%), mixed colors of roses (20%), purple/lavender (18%), yellow (15%), orange (11%), and peach/coral (13%).


Mixed Flowers 35%
Other type of flower (not roses) such as all tulips, all carnations, all lilies, etc. 25%
Plants  23%


As a gift of roses for themselves, consumers prefer:


Red Roses 37%
Roses of Mixed Colors 20%
Purple/Lavender 9%
Peach/Coral 7%
Yellow 7%
Pink 6%
White 5%
Others/Don't Know 8%

Data collected by IPSOS Floral Tracking Study, 2016; and eNation National On-Line Research, Synovate, 2015.


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+4 #2 Guest 2013-02-03 16:27
Thank you for the helpful stats on Valentine's Day flowers.
+2 #1 Erin R. 2012-02-03 13:07
It's interesting that mixed flowers are above red roses on what's being bought. It's interesting that 15% of women buy flowers for themselves on Valentine's Day. It's interesting that Valentine's Day is not at the top ranking or the second top rating compared to the other holidays.

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Aboutflowers.com is the information resource on flowers, florists, plants and gifts.

Aboutflowers.com features photos and images of flowers, floral arrangements, bouquets, floral designs and plants, as well as tips on flower and plant care, a comprehensive list of flower meanings, the latest flower holiday statistics and numbers, flower design trends, sample card messages, flower gift-buying advice and a directory of local florists.

Aboutflowers.com offers flower gift and decorating and entertaining ideas for all occasions, including Christmas, Hanukkah, Mother's Day, Valentine's Day, Thanksgiving, Easter, Secretaries Week and Administrative Professionals Week. Brides-to-be will find tips for wedding flowers, including bridal bouquets, ceremony and reception flowers and advice for working with a wedding florist. Sympathy flowers help comfort a relative, friend or associate who has lost a loved one. Aboutflowers.com also features get-well flowers, prom flowers, and tips for ordering flowers and sending flowers to a man, and ideas for flowers for every room of your home.

Florists have always known that flowers make people happy, and now scientific research proves flower power. Aboutflowers.com highlights university research proving the emotional and behavioral benefits of flowers and plants. Rutgers research shows that the presence of flowers triggers happy emotions, heightens feelings of life satisfaction and affects social behavior in a positive manner far beyond what is normally believed. Another Rutgers study demonstrates that flowers ease depression, inspire social networking and refresh memory as we age. A Harvard study reveals that people feel more compassionate toward others, have less worry and anxiety, and feel less depressed when fresh cut flowers are present in the home. And a Texas A&M study demonstrates that workers' idea generation, creative performance and problem-solving skills improve substantially in workplace environments that include flowers and plants.

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