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Valentine's Day Floral Statistics PDF Print E-mail
Flower Holidays, Occasions & Parties - Valentine's Day Flowers

Estimated number of roses produced for Valentine's Day in 2012: 224 million

Holiday Ranking

(Based on consumer purchases
of fresh flowers and plants for holidays at all outlets.)

Transactions

Dollar Volume
Christmas/Chanukah 30% 30%
Mother's Day 24% 25%

Valentine's Day

  • Of fresh flower purchases only, Valentine's Day ranks No. 1, capturing 36% of holiday transactions and 40% of holiday dollar volume.
  • Valentine's Day the No. 1 holiday for florists.
 20% 25%
Easter/Passover 13% 10%
Thanksgiving 6% 5%

 

What are consumers buying?

(Multiple Responses Allowed)

Percent
Red Roses  51% 
Mixed Flowers 36%
Roses (not red) 27%
Plants  25%
Other type of flower (not roses) such as all tulips, all carnations, all lilies, etc. 24%

Who's buying for Valentine's Day?

Twenty-seven percent of adults purchased flowers or plants as gifts for Valentine's Day 2012; of those, 64% were men and 36% were women.

For whom are they buying?

While men buy mostly for romantic reasons, women use Valentine's Day as an opportunity to show they care to mothers, daughters and friends, as well as their sweethearts. Women even treat themselves on Valentine's Day

(Multiple responses allowed)

All

Men

Women
Spouse 46% 55% 30%
Mother 21% 14% 33%
Significant other 25% 33% 12%
Friend or acquaintance 9% 6% 14%
Self 6% 0% 18%
Sister 4% 5% 2%
Other relative 4% 4% 3%
Child 10% 5% 18%
Grandparent 2% 2% 4%
Father 2% 3% 1%
Other 3% 1% 6%

Data collected by IPSOS-Insight FloralTrends Consumer Tracking Study, 2005; and eNation National On-Line Research, Synovate, 2012.

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Flower Meanings

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Aboutflowers.com is the information resource on flowers, florists, plants and gifts.

Aboutflowers.com features photos and images of flowers, floral arrangements, bouquets, floral designs and plants, as well as tips on flower and plant care, a comprehensive list of flower meanings, the latest flower holiday statistics and numbers, flower design trends, sample card messages, flower gift-buying advice and a directory of local florists.

Aboutflowers.com offers flower gift and decorating and entertaining ideas for all occasions, including Christmas, Hanukkah, Mother's Day, Valentine's Day, Thanksgiving, Easter, Secretaries Week and Administrative Professionals Week. Brides-to-be will find tips for wedding flowers, including bridal bouquets, ceremony and reception flowers and advice for working with a wedding florist. Sympathy flowers help comfort a relative, friend or associate who has lost a loved one. Aboutflowers.com also features get-well flowers, prom flowers, and tips for ordering flowers and sending flowers to a man, and ideas for flowers for every room of your home.

Florists have always known that flowers make people happy, and now scientific research proves flower power. Aboutflowers.com highlights university research proving the emotional and behavioral benefits of flowers and plants. Rutgers research shows that the presence of flowers triggers happy emotions, heightens feelings of life satisfaction and affects social behavior in a positive manner far beyond what is normally believed. Another Rutgers study demonstrates that flowers ease depression, inspire social networking and refresh memory as we age. A Harvard study reveals that people feel more compassionate toward others, have less worry and anxiety, and feel less depressed when fresh cut flowers are present in the home. And a Texas A&M study demonstrates that workers' idea generation, creative performance and problem-solving skills improve substantially in workplace environments that include flowers and plants.

Aboutflowers.com is hosted by the Society of American Florists, the U.S. floral industry trade association.

Visit www.nationalfloristdirectory.com to find a local SAF member florist to send flowers, roses and gifts for delivery.