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Florist Directory

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Whimsical Floral Designs

Fun-loving, free-spirited, playful feelings are conveyed by the whimsical floral palette, which is characterized by flowers in bold, contrasting colors. Floral arrangements featuring these hues set an upbeat tone and are ideal for birthdays, graduations, promotions and other celebrations.

Society of American Florists

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All Rights Reserved.
Mother's Day Floral Statistics PDF Print E-mail
About the U.S. Flower Industry - Holiday Statistics on Buying Flowers

Mother's Day accounts for one-fourth of the floral purchases made for holidays. About a third (31%) of adults (34% of men; 28% of women) bought flowers or plants as gifts for Mother's Day 2013.

Holiday Ranking

(Based on consumer purchases of fresh flowers and plants for holidays at all outlets.)

Transactions

Dollar Volume

Christmas/Chanukah

30%

30%
Mother's Day 24% 25%
Valentine's Day 20% 25%
Easter/Passover 13% 10%
Thanksgiving 6% 5%

 

What Mother's Day gifts are consumers buying in 2013?
Fresh flowers 72%
Outdoor bedding and garden plants 37%
Flowering houseplants 36%
Green houseplants 22%

 

For whom are they buying?
Mother 66%
Wife/Spouse 25%
Mother-in-law 21%
Other relative 11%
Self 10%
Friend 7%
Girlfriend/significant other 4%
Other 5%

Data collected by Ipsos Public Affairs national online poll (2013) and IPSOS-Insight FloralTrends Consumer Tracking Study (2005).

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Flower Meanings

Baby's Breath = Festivity

Flowers

See more Flower Meanings.

Aboutflowers.com is the information resource on flowers, florists, plants and gifts.

Aboutflowers.com features photos and images of flowers, floral arrangements, bouquets, floral designs and plants, as well as tips on flower and plant care, a comprehensive list of flower meanings, the latest flower holiday statistics and numbers, flower design trends, sample card messages, flower gift-buying advice and a directory of local florists.

Aboutflowers.com offers flower gift and decorating and entertaining ideas for all occasions, including Christmas, Hanukkah, Mother's Day, Valentine's Day, Thanksgiving, Easter, Secretaries Week and Administrative Professionals Week. Brides-to-be will find tips for wedding flowers, including bridal bouquets, ceremony and reception flowers and advice for working with a wedding florist. Sympathy flowers help comfort a relative, friend or associate who has lost a loved one. Aboutflowers.com also features get-well flowers, prom flowers, and tips for ordering flowers and sending flowers to a man, and ideas for flowers for every room of your home.

Florists have always known that flowers make people happy, and now scientific research proves flower power. Aboutflowers.com highlights university research proving the emotional and behavioral benefits of flowers and plants. Rutgers research shows that the presence of flowers triggers happy emotions, heightens feelings of life satisfaction and affects social behavior in a positive manner far beyond what is normally believed. Another Rutgers study demonstrates that flowers ease depression, inspire social networking and refresh memory as we age. A Harvard study reveals that people feel more compassionate toward others, have less worry and anxiety, and feel less depressed when fresh cut flowers are present in the home. And a Texas A&M study demonstrates that workers' idea generation, creative performance and problem-solving skills improve substantially in workplace environments that include flowers and plants.

Aboutflowers.com is hosted by the Society of American Florists, the U.S. floral industry trade association.

Visit www.nationalfloristdirectory.com to find a local SAF member florist to send flowers, roses and gifts for delivery.