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Fun-loving, free-spirited, playful feelings are conveyed by the whimsical floral palette, which is characterized by flowers in bold, contrasting colors. Floral arrangements featuring these hues set an upbeat tone and are ideal for birthdays, graduations, promotions and other celebrations.
© Society of American Florists
The Society of American Florists (SAF) is the national trade association for the floral industry, representing 10,000 growers, importers, wholesalers and retailers of flowers and plants.
Society of American Florists
For Media Inquiries or Interview Requests
Jennifer Sparks, V.P., Marketing
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Other Floral Industry Organizations
Wholesale Florist and Florist Suppliers Association: (888) 289-3372; www.wffsa.org