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Flower arrangements in pastel shades and the softest yellows, peaches, warm pinks, creamy whites and subtle greens make us feel safe, snug and loved. Consider a nurturing floral arrangement for a new mother, a sick friend or a grieving loved one – anyone who would benefit from a caring, loving embrace.
© Society of American Florists
The Society of American Florists (SAF) is the national trade association for the floral industry, representing 10,000 growers, importers, wholesalers and retailers of flowers and plants.
Society of American Florists
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Jennifer Sparks, V.P., Marketing
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Other Floral Industry Organizations
Wholesale Florist and Florist Suppliers Association: (888) 289-3372; www.wffsa.org